Event Poster & CampaignConceptual project — not client work2026
La Familia Solana
El Encuentro 2026 — an event poster for the Solana community in Spain, set in Madrid.
Overview
An event poster for El Encuentro 2026, a Solana community gathering in Madrid. The illustration places the event at Callao, under the Capitol building at dusk.
Visual direction
Observations from the original artwork, not a claim of documented research or testing.
- 01Chose an iconic Madrid landmark to give the event a sense of place.
- 02Set a deep night-blue sky for contrast with warm city light.
- 03Combined script and bold sans type for an inviting, festive tone.
- 04Added a brush-stroke call to action for free registration.
Color palette
Night Blue
#13285C
Solana Green
#5AA33A
Stone
#E6D3B3
Violet
#8A3FC7
Visual assets
Presented assets
- Event poster
- Campaign key visual
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