Brand Identity SystemConceptual project — not client work2026
Alphalynx
A sharp, predatory identity system — select, analyze, execute.
Overview
Alphalynx is a self-initiated brand identity system built around the focus of a lynx. The board presents the primary logo, app icon, monochrome variations and colour palette.
Visual direction
Observations from the original artwork, not a claim of documented research or testing.
- 01Merged a mountain peak and a lynx eye into one triangular mark — height and precision.
- 02Highlighted the eye and the final X in orange as the single point of focus.
- 03Paired a bold geometric wordmark with the tagline Select · Analyze · Execute.
- 04Tested the mark as an app icon and in black and white monochrome versions.
Color palette
Charcoal Grey
#3F3F3F
Lynx Orange
#FF6A00
White
#FFFFFF
Black
#000000
Visual assets
Presented assets
- Primary logo
- Logo icon / app icon
- Monochrome logo variations
- Colour palette
- Brand board
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