Fintech Social CampaignConceptual project — not client work2026
Spenda
A social media campaign for an African crypto spending app — one Africa, one wallet.
Overview
A social campaign for Spenda, a crypto spending app for everyday life in Africa. The grid pairs real-life lifestyle photography with bold, direct messaging.
Visual direction
Observations from the original artwork, not a claim of documented research or testing.
- 01Alternated lifestyle photography and black type tiles for a rhythmic grid.
- 02Kept the palette monochrome so people and messages carry the story.
- 03Used short, stacked headlines that read instantly in a feed.
- 04Closed the set with an in-app balance screen to ground the product.
Color palette
Black
#000000
White
#FFFFFF
Grey
#9A9A9A
Visual assets
Presented assets
- Social media grid
- Campaign headlines
- Product feature tile
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